mari furlani
Visual identity, branding, graphic design and art direction.
selected
works
A selection of projects that reflect my approach to and perspective on design and branding. Each piece reveals something of my process: attention to detail, strategic intent, consistency in every decision, and soul in the final result.
Art Director and designer dedicated to creating visual dialogues between brands and people with intention, strategy, purpose, and sensitivity.
Beyond creating a consistent visual identity, I also work on the strategic application of brands across different touchpoints: with social media being one of the most important.
on digital
I adapt and expand visual identities across digital platforms, ensuring that every post, story, or campaign remains true to the brand’s essence while maintaining aesthetic, narrative, and functional consistency. I transform visual guidelines into dynamic, relevant content aligned with each brand’s positioning.